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The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the soda giant announced on Friday evening.
The move is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP, and other organizations called the “Stop Hate For Profit” campaign. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.
“We will let them know we expect greater accountability, action and transparency from them.”
“Starting on July 1, The Coca-Cola Company will…