“Not surprisingly, China makes up a huge portion of the total for the region, with more than half – 530.4 million – of the total regional user base, say the analysts at
Emarketer in a new report.
The rise of Netflix, Youtube, and an array of other sites – like iFlix across Southeast Asia, and Youku in China – is spurring this huge growth.
The data predicts 1.3 billion online video viewers in Asia by 2020.
China has plenty more room for growth, with “relatively low” levels of adoption among the entire population.
Across the continent, streaming is most common in Australia.
The lowest rate of viewership is seen in India, but it is displaying the highest level of growth as huge numbers of people come online for the first time, says the report.
As Asia’s netizens ditch flip phones for smartphones, there will be even more people primed to watch videos online. Better access to wifi and more affordable mobile data – in some countries, anyway – are also helping.
“Another key contributing factor is that video has been embraced by the major social networks such as Facebook, Instagram, and Snapchat, who have enabled video content to be easily watched on mobile devices,” says Emarketer forecasting analyst Oscar Orozco.
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